Better Life Podcast: The 3 Changes You Must Make (No Fad Diets)

March 11, 2024

I appeared on Brandon Turner’s Better Life podcast in December 2024. In this engaging conversation, I shared my journey building MyBody Tutor, a highly successful health and fitness coaching business, born from witnessing my father’s health struggles.

We discussed everything from sustainable weight loss strategies and the psychology of eating to building a purpose-driven business.

I also shared my perspectives on parenting, cold plunging, and the importance of finding joy in discomfort. The episode offers valuable insights for anyone looking to improve their health or build a meaningful business around their passion.

What You’ll Learn

• How watching my father’s heart attack in seventh grade transformed my perspective on health and eventually inspired me to leave my accounting career to help others live healthier lives
• My three-pillar approach to sustainable weight loss: creating realistic diet plans, understanding the psychology of eating, and providing daily accountability that keeps clients consistent
• My philosophy on “planned indulgences” versus restriction, and why I encourage clients to save indulgences for truly memorable experiences they’ll remember two weeks later
• My approach to helping parents influence their children’s eating habits through modeling rather than forcing rules, and why I strongly advise against negative body talk in front of kids

Video

Watch my interview on The Brandon Turner on YouTube.

Or watch it here:

Transcript

Adam Gilbert: So much of the eating we do is emotional stress. Mindless eating, you know, fitness or business is really what’s going on between our ears. Rarely is someone super consistent and they’re not progressing. It’s almost always a consistency issue. In my experience, 17 plus years, 99.9% of the time, it’s a consistency issue. It’s not a plateau.

Brandon Turner: How do we get our kids to eat better?

Adam Gilbert: If you want them to eat a certain way, eat the way you want them to eat. If you want them to behave a certain way, behave that way. Kids don’t do what you say. They do what you do.

Brandon Turner: Everyone knows how to lose weight, how to eat even healthier. Most people know why, don’t they?

Adam Gilbert: The answer that question is my life’s work. I mean, that is what MyBodyTutor does, is answer that question. And I guess it comes down to three things.Number one,

Brandon Turner: Adam Gilbert, welcome to the podcast.

Adam Gilbert: Thank you so much for having me.

Brandon Turner: Dude, this has been a long time coming. One, the fact that I’ve known you now for what, seven years, six years, I don’t know, forever. And we’ve never met in person until about five minutes ago, which is pretty cool. Two, because it was horrific to get you here. We get hit with a blizzard, snowstorm here in Nashville where we’re recording, and then your Uber’s canceled on you, your flight canceled on you. Good. You had fun getting here.

Adam Gilbert: A lot of discomfort to get here, but it has been well worth it.

Brandon Turner: It’s like cold plunging, man. Discomfort leads to goodness. We’ll talk about that maybe later. Actually, I’d love to get your opinion On that 

Adam Gilbert: For sure.

Brandon Turner: But before we do, so I know you as a father, as a husband, as an entrepreneur, as a. Not just entrepreneur, but as a full fledged business owner of a very successful business called MyBodyTutor. Something that I’ve been a supporter of, a customer of an avid, like cheerleader for, for six, seven years now. I absolutely love it. I know that you also are one of the few fitness influencers, maybe the only one I know that talks about weekly eating pizza. So we’re gonna talk about that to all today. But before we get to all that, that’s who you are. But who was Adam Gilbert.

Adam Gilbert: Thank you for the introduction again. This is so awesome to meet you in person. Who was I? So I guess my story starts witnessing my father have a heart attack. I was in seventh grade, he had called my sister, my parents were divorced and he had called us over. Hey, I think I’m having a heart attack. We Drove over. We drive over. He’s sweating. He’s, like, pacing. We drive him to the hospital. He’s having a heart attack. A few days later, he has triple bypass surgery.

Brandon Turner: Geez.

Adam Gilbert: So seeing him deteriorate and seeing him just, you know, hooked up to these machines and all that stuff, and before the surgery, after the surgery, he was crying rightfully. So it was very scary. That really made a huge impact on me, and I think that’s really where my story begins in terms of just my life’s work.

Brandon Turner: Wanted something different.

Adam Gilbert: Yeah.

Brandon Turner: What were you guys like? What was the household. We’ll call it, like, nutrition and exercise, like, fitness world? Like, what was that like for you growing up? Was it typical American standard, American diet? Were you above, you know, healthier than that?

Adam Gilbert: Yeah. So I think, you know, my parents divorced, so I think my mom was always very health conscious, whereas my father, I think, was just more of a workaholic. He smoked two pack of. Two packs of cigarettes a day. You know, I think he just realized or he let success get in the way of his health, and he just put work first, and his health deteriorated because of it.

Brandon Turner: Yeah. Did he? I mean, I’m assuming he made it through that. Is he still around today?

Adam Gilbert: So he made it through the heart attack. Thankfully, he had triple bypass surgery, but then later that year, he was diagnosed with multiple sclerosis.

Brandon Turner: Oh.

Adam Gilbert: So, you know, that was obviously a very tough year. And then seeing him deteriorate mentally and physically throughout the years until he did pass away was obviously very hard.

Brandon Turner: Yeah, I bet. How old were you when he passed?

Adam Gilbert: It was about 10 years ago now.

Brandon Turner: Okay.

Adam Gilbert: But he had kind of. You know, there was a lot of complications with the multiple sclerosis. He had dementia and, you know, impacted him. So I feel like he’s been gone for longer than that. But, you know, it’s just when you see your father, you know, just deteriorate mentally and physically throughout the years, you realize that health is truly everything. And that without it, nothing means all that much.

Brandon Turner: Yeah. It reminds me of that famous. I’m gonna butcher the quote. Right. But it’s something along the lines of, like, all things matter until you’re sick and you realize only one thing matters.

Adam Gilbert: Exactly. Or when you have your health, you have unlimited wishes. Your health, you know, you only have one wish.

Brandon Turner: One. Yeah. That’s such a powerful statement. I remember that just hit me so hard. So I want to get to. Obviously, I want to talk about health today. I want to talk about some fitness things. Things like how to get a 6 pack or how to lose the weight, how to work out more, how to, you know, where is accountability fit? All that I want to get to. But first, I would love to talk about just growing a business. Entrepreneurship in general, obviously. You know, a lot of my listeners are real estate investors, a lot of business owners, and I think the lessons learned on how you’ve built MyBodyTutor over the years, I think will come in super handy. By the way, do we drop the my. Is that. Is that gone? Or is it my. Is it by Body Tutor now it’s Body Tutor. Okay.

Adam Gilbert: It’s Body Tutor.

Brandon Turner: Okay.

Adam Gilbert: We still. It’s still MyBodyTutor, the website.

Brandon Turner: Sure.

Adam Gilbert: But, you know, it. It’s. The logo is Body Tutor now.

Brandon Turner: All right, I’m going to say from now on, Body Tutor.

Adam Gilbert: All right, all right.

Brandon Turner: I’m. I’m stuck on MyBodyTutor.

Adam Gilbert: Me too

Brandon Turner: Actually, yeah, rebranding is tough. I still say the word bigger pocket sometimes when I’m talking about better life, I’m like. I’m like, oh, wait, wrong. Wrong word. Okay. All right. So you. Your. Your. Your father goes through that tough time, obviously, and you’re watching that happen, and you’re saying, I need to take better care of my health. How does that lead to. I’m going to start a business around health. Was that right away? Did you go through several other career options first?

Adam Gilbert: So it happened in seventh grade. I realized, like, health is truly everything. And it just became. It. It made me become very passionate about health because I never wanted to experience that, you know, when I was always scared of hospitals. And when you see, you know, your father hooked up to all these machines and monitors, it was really scary. So it was like, I want to do everything possible to, you know, have my health for as long as possible. So that’s where it started, you know, and it was really like, this is what I want to do. Yeah. Although, you know, there were some detours throughout the years. You know, in college, I majored in accounting as well. So I actually worked for a Big Four accounting firm, Ernst & Young, for two years out of college so

Brandon Turner: That sounds fun. Did you actually enjoy that or was that.

Adam Gilbert: No, I still have nightmares about it. Literally the first day of work there, I had a stomach ache. I’m like, oh, my God, this is not for me, dude. And I was plotting my exit. Day one.

Brandon Turner: I remember that when I got. I took a job at a bank as, like, a banker, so opening up checking accounts and credit cards and loans and all that. And I remember day one, like, I didn’t want the job. I was doing real estate. I didn’t want the job, but I needed money, so I took the job. And I remember it was like 9:01 and I’m looking at the clock and I’m in a tie and it’s like I’m just like, this sucks. See that pit in my stomach? Like, what am I doing? Like, this is not me. This is not what I’m meant to do.

Adam Gilbert: No. I was living in New York City and I would walk to work. The office at the time was in Times Square. And every single day I’d have a stomach ache walking to work. And I would like tell my mom and she’d be like, you know, people would kill for your job. Like, why can’t you appreciate it? And it’s like, it’s not that I don’t appreciate it. I just know this is not what I’m meant to be doing.

Brandon Turner:

Yeah. So what was phase one in building then body two? Did you do it while you were at the job or did you quit?

Adam Gilbert: And then so phase one was like, you know, telling my mom, like, you know, I was fully self sufficient, but it was like, hey, I think I’m quitting this job. This is not for me. I started, you know, what was. It’s September of 2005 and I quit Ernst & Young in January of 2007. And it’s like I’m, I’m quitting. And you know, she’s like, all right, great. But all these people that are encouraging to pursue your passions, are they going to be paying your rent? Are they going to be paying your bills? I’m like, no, but like I have to do this, you know, and for me at that time, it was just this pressure that like, I couldn’t think about anything else. And I had this idea and I was always the go to guy for health and fitness. People would always ask me for advice and, you know, different ideas, etc. And it was always the same story as always. You know, I love the plan you made for me, but. And the but was I got caught up with work, life, Happy hour, kids, etc. Right. And that’s where the big aha moment came for me was like, these people knew what to do. I had given them a plan they liked, but they just couldn’t follow through.

Brandon Turner: And why weren’t they able to follow through? I mean, why do, why do people today? I mean, everyone knows how to lose weight, everyone knows how to build muscle, how to eat even healthier. Most people know, why don’t they.

Adam Gilbert: Well, I mean that the answer that question is my life’s work. I mean, that is what MyBodyTutor does, is answer that question. And I guess it comes down to three things. Number one, the diets we try to follow are not sustainable, right? So you can only follow a cookie diet or a shake diet or a lettuce diet or a no carb diet for so long, right? It has to be practical, it has to be realistic, has to be based on the realities of your life. So that’s first and foremost. Number two is most plans out there really only focus on the food you’re eating. And if the only thing changing is the food you’re eating, you’re not going to change for a long term, right? A big part of what we focus on is what we call mph. M for mindset, P for psychology and H for habits, right? When you actually change your mindset and psychology now, but when you change your relationship with food, it takes willpower out of the equation, right? And so much of success, you know, fitness or business is really what’s going on between our ears. Right? And that’s a big part of it. And then last but not least, in terms of why consistency is so hard is a lack of accountability, right? Without accountability, it’s too easy to make excuses, it’s too easy to rationalize to ourselves during, after a long day. And that’s why we offer it on a daily basis. So it’s really the combination of those three things that, you know, has enabled us to do what we do for over 17 years now.

Brandon Turner: That’s beautiful. I mean, this is why you and I have gotten along so well over the years is like everything you just said you could apply directly to business and entrepreneurship, right? Like the idea of like unsustainable diet or unsustainable work or like, you know, like, I’m going to sign up for some course and that’s going to be the solution to my problems. I’m going to sell on Amazon, I’m going to do an Etsy shop, whatever. The thing is, right, like you just, like I’m going to go all and do it and then it’s just not sustainable. You know, they focus so much on that piece and not the mindset, the psychology, the habits they focus on just like this, like, I’m gonna make a million dollars. And then the lack of accountability, people just get excited and then they quit. Two months later, a month later, exactly the same thing.

Adam Gilbert: Yeah, it’s really easy to make promises to yourself and break them, but it’s a lot harder when you have other people involved.

Brandon Turner: Yeah. Yeah. That’s so true, man. I want. I want to harp on that for a second. It’s easy to make promises to yourself and break them. Like, I am a hundred times more likely to keep a promise to a friend than I am to myself.

Adam Gilbert: Yeah.

Brandon Turner: Which is ridiculous because it’s like, I matter a lot.

Adam Gilbert: Right. But we care about others, and that external accountability really is a game changer.

Brandon Turner: Yeah. Yeah. A huge piece of the Better Life Tribe, obviously, is the idea of accountability, because I’m such a big believer, is. Yeah. When you tell other people, I mean, there’s like, science that backs us up. A lot of studies back this up. You tell other people you’re going to do it. Not necessarily, like, put on your Facebook page. Right. Like, I’m gonna go lose £20 this year. Right. They actually say that’s more detrimental to.

Adam Gilbert: You because you’re getting the high dopamine of, like, saying, you accomplished goal.

Brandon Turner: Yeah, you go, girl. Right.

Adam Gilbert: You got this. And then it’s like, oh, no, I actually have to do the work now.

Brandon Turner: Yeah, yeah, exactly. But having somebody there to say, okay, I’m going to do this now. Speaking of the Better Life Tribe, I do want to get to today’s show sponsor, which is the Better Life Tribe, as we often have it. But before we get there, let me just say every episode of the podcast, all the ad revenues of the money that the Better Life Tribe will actually pay for the. And we actually do pay for our own ads, even though we’re advertising our own thing goes directly to a charity of your choosing. So where’s the money for this episode going?

Adam Gilbert: First of all, it’s amazing that you do that. That’s incredible. So this will be going to the National Ms. Society. Since my father had multiple sclerosis, they are working hard to come up with a cure for that. So that is where I would love for the ad revenue to go.

Brandon Turner: All right, we’ll make it happen.

Adam Gilbert: Thank you.

Brandon Turner: Hey, quick story for you. About five years ago, went to a real estate event where I met a handful of incredible investors. Two of them in particular, though, changed my life. Those two investors were Brian Murray, Ryan Murdoch. They’re now partners with me at Opendoor Capital, where we bought over $1 billion worth of real estate. Not a bad ROI for an event right now. Why do I share that? Because it’s one of the most underutilized tools for real estate investors events. You can’t put a price tag on the relationships. You build new business partners you meet, the knowledge you gain. And that’s why I’m excited to tell you about Better Life’s REI Summit that I’m personally hosting on May 3rd through May 5th in Denver, Colorado. I’ll be there along with a number of other speakers that you might recognize, like Ken McElroy, David Green to A.J. osborne, Brian Murray, who I mentioned earlier, and more. The event’s going to be the most actionable real estate event ever, with sessions being structured on a how to basis so you can walk away with actionable steps that you can actually implement in your business asap. Whether you’re a new investor or a seasoned investor, the dual track sessions ensure that you’ll be in sessions relevant to your business and experience. If you’re interested in learning more, check out reisummit2024.com that’s reisummit2024.Com. Ticket prices are increasing soon, so register ASAP to lock in the lowest rate while you can. All right, let’s go into a little bit more around what makes Body Tutor different than other programs. I know you mentioned those things, but how does it actually work and why is it so effective? I mean, I’ll say this before you answer. When I got on it, I was at like 215, 216, 217 in weight. I lost 40 pounds the first, I think, year of working with it. Then I went and ran a half Ironman and did half Ironman. It was the most transformative thing and nothing was shocking about what we did to get there. So what did we do? Like, why did that work for me?

Adam Gilbert: Ultimately, what we did was we devised a diet and exercise plan that was catered and customized to you, and then we helped you stick with it day in and day out, week after week, month after month. Right. Each and every day, you were sharing what you ate with your coach. Right. You were uploading photos of what you ate or writing description of what you ate, sharing what you did for exercise, if it was an exercise day. And then every single day, your coach was writing back to you each and every day. Right. So it’s the fact that you’re in communication with your coach every single day. You know, they’re guiding you, they’re supporting you, they’re coaching you, they’re holding you accountable. Anything, everything that gets in the way and got in the way of your consistency, they would troubleshoot.

Brandon Turner: Yeah, it’s. And I won’t say it’s always easy to sit there and like, I gotta record my food again. Like, I gotta do this Again, but in reality, it takes, what, 10 minutes a day, total of time. Five minutes, maybe. If I’m quick yet so many times I would miss days of reporting. And if I went too many days in a row, a couple days in a row, my, you know, MyBodyTutor would reach out to me and like, Matt. And you’d be like, hey, man, what’s going on? Everything good? He text if. If I don’t respond, he’s texting me, calling me. We talk on the phone once in a while. He was like, hey, how. How are things going? What’s going on? And a lot of times it was just, hey, it’s just been really, really busy. I’ve been eating fine. But a lot of times it was, I’ve not been eating fine. And I don’t want to say that. And so it’s easier to get busy. I’ll report it later. And. But it’s a lot harder to lie to somebody when they’re texting you or calling you. Like, I’m not going to lie to them.

Adam Gilbert: And that proactive accountability is really, really important. And, you know, I mean, we’ve been at this for a long time now. So typically, we know the patterns, and someone starts out really strong, as they usually do, and they, you know, sometimes have these challenges, and if they stop reporting, it’s like, usually there’s reasons, and one of them is they’re not being as, you know, good as they want to be or as perfect as they want to be.

Brandon Turner: Yeah. I’ll give one story about when I. That made a huge impact on me. And it’s gonna sound super embarrassing for people listening to this, but I’ll say it. I remember the first, maybe week or two, I was writing my meals every day, and I thought, like, I. I would say to people, and I still would say, like, I eat better than probably 80% of people in America or maybe, I don’t know, a good chunk. I was eating meat and vegetables most meals. I didn’t have pizza every night. I thought I was doing pretty good. But then I remember after a week or so, Matt texted me, and he’s my. He was my. The one I got matched up with. He texted me, and he’s like. Or messaged me. He’s like, hey, how come you’re having ice cream every single night? And I remember my response was, what do you mean, doesn’t everybody. Like, I literally said, what do you mean, doesn’t everybody? I had no idea that the majority of the world. Maybe the majority of the world does. I Don’t know. I had no idea that it’s not a good idea to have a bowl of ice cream every single solitary night. It was just a habit I grew up with from my parents. My dad would have a bowl of ice cream every single day. I grew up in the Midwest where you buy ice cream in the five quart pails. That’s what you buy ice cream in every single day. I would have ice cream and I, I remember like thinking, oh no, I hope they don’t make me take that away. Like I can’t not have ice cream every single meal or every single day, you know, like that it hurt. It felt like I’m like, I can’t give that up. I’m assuming that’s a common story with people, is there’s something that they don’t even realize that they’re doing that’s derailing them. And that alone was 3, 4, 500 calories a day.

Adam Gilbert: Totally. Well, a big part of that is like a lot of people are using food as a reward, right. So you have a hard day, you worked hard, you deserve it. Yolo, whatever you want to say, right? It’s like, I deserve this and just change. That mindset is really powerful because for a lot of people, they don’t even realize they’re using it as a reward. And then of course, if you take that reward away, it’s very hard. But one of our core philosophies is we want you to be fit and happy, not fit and miserable. Right. And you know, I think you would attest this like it’s not, it wasn’t about never enjoying ice cream again, but maybe just not every single night.

Brandon Turner: Yeah. Yeah. Well, that leads us to the idea of a planned indulgence. Can you talk about what that means?

Adam Gilbert: Yeah. So again, I want you to be fit and happy, not fit and miserable. And you know, the plan has to be realistic, it has to be sustainable, it has to be desirable. And to never indulge again is just not. That’s not going to work. So the idea though is to pick and choose what, where and when is worthwhile and who you’re with. And the idea is if it’s so good that you’ll remember it in two weeks time, then it’s worth it, Right? And we all indulge, or some of us used to indulge in bags of chips or cookies or whatever it might be. And sure they’re tasty, but we don’t even remember it the following day, sometimes even that same afternoon. Yeah, right. So what I want you to do is save yourself for the good stuff, the worthwhile stuff, the stuff that will pass the two week test. And ask yourself, well, I remember this in two weeks time. And I will never turn down a freshly baked cookie. I will never turn down delicious food that’s like special, but like a bag of chips or cookies, like you can get that in any corner of the world.

Brandon Turner: Yeah, right.

Adam Gilbert: So save yourself for the good stuff. And it makes it a lot easier to kind of turn down the everyday temptations that aren’t even that good.

Brandon Turner: And in fact, it might even make the good stuff even better because you’re not. Yeah, you’re not every day getting that ice cream. So the ice cream you get that’s really good is even better.

Adam Gilbert: 100%. And like one of the, you know, secrets to happiness is anticipation. Right. And it’s fun to look forward to things. Right. I’ve been looking forward to this. Like it’s fun to look forward to things. And if you gave me the opportunity to have my favorite food tonight or in a week from now, I would usually choose a week from now because then I get to look forward to it all week versus just all right, it’s tonight and it’s over. Right. So it’s like a vacation. You plan a vacation. Obviously the vacation itself is amazing, but part of the fun of the vacation is looking forward to the vacation. Right. That anticipation.

Brandon Turner: So how does this relate to the idea of cheat days?

Adam Gilbert: So I don’t believe in cheat days. I don’t believe in the word cheat. When it comes to food. There’s no reason to feel guilty. We want to stop kind of, you know, labeling food good or bad because when you label bad and then you eat bad, you feel bad and it becomes this vicious cycle. There’s food that’s healthier for you, there’s foods that, that is nutritious for you, but it’s not, you know, good or bad. Right. There’s food that’s going to help you get close to your goal and food that maybe doesn’t. But to me it’s not about cheat days. To me it’s about picking, you know, a few times a week where you want to indulge and it should be guilt free. There should be, you know, you shouldn’t feel bad about it. And that’s it.

Brandon Turner: Yeah, I, that I, it’s so important. I can’t overemphasize how important like and how that’s impacted me. The idea of like looking forward to something. Like I even have like a note like, like, oh, if something pops in my head, like, that sounds really good right now. It’s almost like Oprah’s. She has a, she has a rule called, like the 24 hour rule. It’s like, wait to buy something for 24 hours, and if she still wants it, then. So I like, take a note like, oh, you know what sounds really good right now? An Oreo milkshake. Oh, from Jack in the Box. Geez, like, that sounds amazing. I’ll write it down, like, on my, like, next week I’m going to get an Oreo milkshake. And most of the time by tomorrow, I’m like, why did I want an Oreo milkshake so bad? Like, that actually doesn’t sound that good. It was a momentary and thing maybe related to. Yeah. Something I was going through some stress or maybe just like brought up a memory of how I enjoyed them. And if it sticks with me for a few days, then great, Friday night, I’m going to enjoy it. And then not having guilt was. It makes food taste so much better.

Adam Gilbert: Makes it, Makes it taste so much better. And you know, as I often say, it’s like, it’s never about the food. It’s about what the food allows us to avoid and. Or the void it fills.

Brandon Turner: Yeah, right.

Adam Gilbert: So often we’re after the experience of eating something or drinking something. A milkshake can bring back, you know, fun childhood memories, or we’re really stressed or disappointed or frustrated. But it’s rarely about the food. Right. It’s about what the food allows us to avoid. And I know one of the things we help our clients do is help them get in touch with that, that emotional aspect of it, the psychology of it. Right. Because so much, so many of our decisions are based on what’s going on between our ears. It’s not, you know, it’s not just about what we think we want.

Brandon Turner: It’s so true. So let’s shift back over a little bit to the entrepreneurship side of things. As you’re building, we’re gonna go back and forth a little bit. But as you were building my, like, body tutor. MyBodyTutor, which is now body tutor. As you were building it, what did you do in the beginning to start getting clients? I mean, what was like. That’s always, I feel like the hardest push. Getting that flywheel working or getting that ball rolling. What did you do to get started?

Adam Gilbert: Yeah. So first off, when I was at Ernst Young, I knew I wanted to pursue this. I was the go to guy. It was the thing that was holding me back was I felt like I had to start the next Google or Facebook or all these companies. Companies, right. And I had all these ideas for health and fitness. And it wasn’t until I had this kind of rebel revelation that small is new big, right. Like instead of going large, it’s going small. Right. And it’s like, what do I love helping people do? What have I been helping people do forever? Helping people get in shape. So it was put up a website, start with one person, then the next person, then the person after. Right. And what I did to get my first clients back then, it was 2007, you know, there was such a thing as AOL Instant Messenger.

Brandon Turner: Yeah.

Adam Gilbert: You know, a lot of new people or younger people won’t know what that is. But I had my AIM screen screen name on there and I said call or ime. And I had, I put up a website and you know, it was very, very basic. I did it myself. It was through like Yahoo Template builder and people would ime. And I literally remember our first client. Her name was Simi. And you know, we were imming for hours. She’s like, is this a scam? Is this like. I’m like, I promise you it’s not. Just give me a chance, I’ll give you your money back. Like, it was just like, just give me a chance, I’ll give you your money back. And that’s actually, we still offer that because I really believe in what we do, money back guarantee. But it was just give me a chance and I would IM people. And it was just for hours. For hours. The first few weeks I was imming people, they were IMing me, we were talking, we were texting. And then I was able to get enough clients where I started this In February of 2007, in April 2007, I had to kind of stop a little bit because I couldn’t handle the growth.

Brandon Turner: That’s beautiful when that happens. It’s maybe a little more rare. So why do you think it happened for you? Like why, why did it hit that, that nerve?

Adam Gilbert: I think we found a need where. I think back then a lot of people were offering information. And you know, it’s interesting how the landscape online has changed, but back then it was all about knowledge. Right. By my course, buy this, I’m going to teach you this. And I think what they failed to realize is it wasn’t about a lack of knowledge, it’s about a lack of consistent action. Right. And we. My thesis from day one has always been people know what to do for the Most part. I mean, I know, you know, you know, salad is better for you than a milkshake, right? We know this, right? So I always assume people know that I was obsessed with how do we help you do that? And we’ve always said, I know you know what to do, we’re going to help you do it. And that’s where I think people resonated with that. And it’s like, hey, he’s telling me I know what I’m doing. Which is true. I mean, there’s a reason we work with nutritionists, weight loss coaches, doctors, professional athletes, you know, bestselling New York Times, best selling New York Times authors on, you know, diet books. These people all know what to do, right? They’re just not doing it right. And knowing what to do and actually doing is very different.

Brandon Turner: Well, it’s cool too, is one thing I really liked about working with you guys is these little things, like these little tiny like tips or ideas that I’d hear. Whether it’s something you like. You have stuff you write every week and really, really good stuff. I mean, that alone should be a book and be a New York Times bestseller, what you’ve written. But even just like a tip, like here, I’ll give one example. I don’t remember if it was you or if it was my actual, you know, coach Matt that did it, but, or said it, but pour water on your food when you’re done, right? Like the idea of like you’re at a restaurant and you eat some food and you’re like, I’m, I’m done. I’m satisfied. I don’t need more. But I am somebody who will always finish the french fries that are there or the chicken nuggets or whatever the thing is, right? Especially if it’s my kids food and they’re done. It’s just the longer it sits there, the more chance I have of I’m going to, I’m going to eat it every time until somebody’s like, just pour some water on it. And I’m like, okay, so I pour water and instantly I don’t want to eat anymore. Solve that problem immediately while I had the strength. But willpower just gets decreased over time when that French fry pile is in there.

Adam Gilbert: Yes. And you don’t get bonus points for using hero like willpower. And it’s always easier to avoid the dragon than it is to slay it. And I think we’re so conditioned, many of us, to finish our plates. Our parents said, finish your plates. But something I try to remind clients and people is that, like, you know, food you don’t need, that you eat is still a form of waste. Right. And we’re so conditioned, like, eat this food. You know, there’s starving children out there, unfortunately, and sadly, when we finish our plates, we’re not feeding starving children. So food you don’t need, that you eat is still a form of waste.

Brandon Turner: Yeah, that’s really good. How do we. On that, on that note, how do we get our kids to eat better and in a more diverse way? Like, right now, my kids, all they want, right, is the typical, like the buttered noodles. They want the Mac and cheese or what, you know, like chicken nuggets. How do we get them to eat better, more sometimes?

Adam Gilbert: I’m extremely passionate about parenting. I love my kids to death. I don’t play a parenting expert online or the Internet. It is very tough with kids, I will say, though, as I’m sure you know, and perhaps we’ll get more into it later. But, you know, kids don’t do what you say, they do what you do. Right. And that is one of the most, you know, challenging and wonderful things about parents. Right? Like, you could say you want them to do something. You could be like, have more patience. But as you’re saying, have more patience. You’re. You’re not showing patience. Right. If you want them to eat a certain way, eat the way you want them to eat.

Brandon Turner: Yeah.

Adam Gilbert: If you want them to behave a certain way, behave that way. Right. It’s like some parents complain about screen time, yet they’re on their phone all day.

Brandon Turner: All day. Yeah.

Adam Gilbert: Right. So I think the best thing you can do is set the example, right? Do what you want them to do. Put those foods in front of them. Be willing to, you know, waste. Like, unfortunately, as you know, your kids could love one thing. One week you buy a ton of it, and then the next week they’re, you know, they’re off it. Right. They don’t want. It’s. That’s gross. Right? So you have to be willing to experiment. You have to be willing to, you know, put different foods in front of them and try it.

Brandon Turner: How do you, like, do you allow substitutions for your kids when they, especially when they’re younger? They’re. How old are they now?

Adam Gilbert: Nine and six.

Brandon Turner: Okay. Let’s say, yeah, they’re still young. Do you still. Do you offer substitutions? For example, you guys are having something like that. They’re just not going to want quinoa salad. Let’s say the kid’s like, I don’t want to quinoa? Do you like? Okay, well, I’ll make you chicken nuggets tonight. Or are you a straight. You eat what we ate.

Adam Gilbert: It’s more. I mean, it’s more whatever you. In a way, it’s whatever you like that we think is healthy in it to an extent. Because, listen, having hungry kids does not help with being right. So, like, we need them to eat. We want them to eat.

Brandon Turner: Yeah.

Adam Gilbert: So there is that fine line, that balance. It is certainly. It is tricky.

Brandon Turner: Yeah.

Adam Gilbert: But I will say, exposing them to a lot of foods, we try not to make, you know, treats such a big deal. Because, you know, the old, like, well, if you finish your plate, then you can have dessert.

Brandon Turner: Yeah.

Adam Gilbert: Then dessert becomes this, you know, forbidden fruit. It becomes this special thing. It’s like, it’s just a cookie, right. It’s just ice cream, whatever it might be. It’s not that big a deal. So we really try for that. And that seems to have helped. But again, it’s. It’s. It’s a work in progress.

Brandon Turner: Yeah. Have you read the book French Kids Eat Everything? Heard of that one?

Adam Gilbert: I’ve heard of it, yes.

Brandon Turner: Yeah, that was a fascinating one. I really liked it. And the idea behind that book, I mean, it’s worth. For parents who are struggling out there getting their kids eat, it would definitely help me. But the idea is that food, like, with our kids, we treat food as if it’s not that important. It’s like, here, eat some food. Right. But the French treat food like it’s the most important thing in the world. And so, like, learning to like food takes a long time. Expanding your palate takes years. And they have training in it and they have, like. It’s a part of the school curriculum, right. As try new foods and experimenting, but also talking through it. Like, we teach our kids how to do the Pike Pythagorean theorem or whatever. Right. That’s such an important thing in America is like, know this math thing, but then eat this crap food for lunch. That’s not important. Like, we don’t. And I think the French have that right. At least in that. In that regard of, like, food is the most important thing or at least, you know, top two or three in life because it guides everything else. So why do we leave it as a leftover?

Adam Gilbert: It impacts every aspect of your life, for sure. You know, I think the one thing I think about a lot is, you know, a lot of parents come to us, they have, you know, they want to lose weight, they want to set the Example for their kids. And again, how you are is the best model for your kids, right? You can say you want them to be a certain way, but how you are yourself is the best thing you can possibly do for them. If you want them to be healthy, be healthy yourself, right? If you want them to eat healthy, eat healthy yourself. If you want them to exercise, et cetera. The one thing I find is that, you know, I would encourage any parent out there or future parent to keep this in mind. Like, one thing you should never do is talk about, never talk negatively about yourself in front of your kid in terms of your body image, because that’s. They start to internalize that, oh, maybe I shouldn’t like my body. And definitely never talk about, you know, how, like how you talk about yourself in front of your kid is so important. And so many kids and now adults have grew up with parents that were constantly like, oh, I hate how I look, I’m not happy. And again, that becomes their normal. Right? So try to be happy with yourself so your kid sees you happy when you’re not. That really impacts your kid. Right? And you know, talking about your child’s weight or things like that, you want to try to stay away from that. Because again, I hear it from parents all day long and who were once kids who were still overcoming their parents comments. Right. And they were certainly well intended, but they could have a lifetime impact.

Brandon Turner: Dude, I don’t think I’ve ever heard anybody actually say that or verbalize it that way. But that’s so true is like if I’m around my kids talking about myself in a negative way, like, oh, look at this fat here or whatever, you know, whatever. The thing is, they learn that that’s a normal thing to do is to criticize yourself and to look down upon yourself and to have that negative self talk. I, I don’t know why that’s not talked about more, but man, that’s, that’s powerful stuff.

Adam Gilbert: Thanks. I mean, so we’re a big basketball family, right? I love basketball. I’m coaching my kids basketball. And like I even noticed this, like when we’re shooting around outside, if I miss a few shots, like, oh, I suck. And it’s like, I don’t want my kid to hear that.

Brandon Turner: Yeah.

Adam Gilbert: And like I really paid attention. Like, I don’t say it anymore. It’s like, oh man, I got to work on my form or I got to adjust my like aim or whatever it is, but I suck. Like, I don’t want to like have that negative self talk.

Brandon Turner: Yeah.

Adam Gilbert: So just pay attention to that. How you talk about yourself in front of your kids is super impactful.

Brandon Turner: I remember my son when he was three years old, he still struggles with talking clearly. Like he’s got kind of a struggle with a lot of the letters, right? So, but I remember he was trying to say something to me and it. And I was like, wait, say that again. And he was trying again and I was like, I don’t buddy, try again. I’m not sure he’s done. He goes, oh, I’m no good at talking. And I was like, oh geez. It started at three. He’s already like down on himself saying I’m no good at talking. And it like broke my heart because I’m like, nobody, you’re, you’re doing fine. Like you’re three. Like that’s totally normal. Like we’re working on these letters and man, it just, yeah. Teaching our kids to have a better language around themselves. So important.

Adam Gilbert: And it all starts with how we talk about ourselves in front of them. I mean just, you know, and of course like the way you talk to him, you’d be like, no, of course not. You’re still learning your work in progress. But then when it’s ourselves and we’re alone, we’re like, oh, I suck, et cetera. So you really have to be careful with that.

Brandon Turner: What other advice do you have for parents who are, you know, dealing with trying to grow a business like you are, you’re self employed trying to build a business, especially maybe in the earlier years and trying to balance both work life balance. Like what have you found has worked for you? Where’s been your high points and struggles?

Adam Gilbert: So I went cold turkey. I quit my full time job, went my body shooter or now, now, formerly my body tutor now. And you know, but that was also 17 years ago, right. I wasn’t married, I didn’t have kids and for me it was all in. And the pain of staying where I was, you know, was, was greater than the pain of, you know, trying to start this and seeing what happens. For me it was really more of a mission. So I think when you’re chasing a mission, when you’re chasing a purpose, you have a massive advantage over someone who’s chasing an opportunity. And there’s nothing wrong with chasing opportunities. But I think if you’re chasing opportunities, you’re always going to be onto the next opportunity. When you’re chasing a mission, it’s just something that you have to do. Right? It’s, it’s your life’s work I mean, this is my life’s work. So for me, as, you know, corny or as cliche as it sounds, it never really felt like work. It was like, this is what I want to do. I’d be doing it for free.

Brandon Turner: Yeah.

Adam Gilbert: But I guess to answer your question, I think you have to decide, you know, are you going to go cold turkey or are you going to kind of moonlight? You know, you don’t necessarily have to make that decision. And oftentimes I encourage people to moonlight because, you know, if you’re worrying about money, it’s hard to be the best version of yourself. Right. If you’re worried about putting food on the table, then moonlight. But act as if you don’t have that money. Right. Because you know that comfort is the enemy.

Brandon Turner: Yeah, yeah.

Adam Gilbert: So I would say choose what you want, but, you know, I think if you have kids and responsive financial responsibilities, as we all do, you know, just maybe go moonlight. But also, you know, act as if you don’t have that comfort.

Brandon Turner: Yeah, that’s really good, man. What advice do you have for somebody who, in their fitness, feels like they’ve hit a plateau? Like they’ve been trying to lose weight, they got to a certain point, they’re there and they’re doing the things they generally right, but they’re just not getting to where they want. They’re not getting that six pack or that, you know, not getting the miles in for running, whatever that their goal is. They’re not getting there. What advice you have?

Adam Gilbert: So you like a hot take? You want a good hot?

Brandon Turner: Please.

Adam Gilbert: Here’s the hot take. I don’t believe in plateaus.

Brandon Turner: Ooh.

Adam Gilbert: It’s really a consistency issue. Rarely is someone super consistent and they’re not progressing. It’s almost always a consistency issue. In my experience, 17 plus years, 99.9% of the time, it’s a consistency issue. It’s not a plateau. So what?

Brandon Turner: Explain that more.

Adam Gilbert: So what they’re doing and they don’t realize is they’re overeating or they’re eating way more than they think they are. That’s the bottom line. And time after time, we’ll talk with people. Adam, I think I’m eating really well. You know, I’m exercising consistently. My diet is really healthy. And then very quickly when we, when they become a client, we get to see what they’re doing on a daily basis. It’s very clear why they’re not progressing. Very clear. So it’s almost always overeating or they’re eating more than they think. They are, or they’re eating when, you know, they don’t even realize that it’s emotional eating, stress eating.

Brandon Turner: Yeah. What are some of the common ways that people overeat without knowing it? You know, like, I’ll give you an example that I know I do. I just. I steal a chicken nugget from my kid, and then it turns into two or maybe three. But what are some other reasons?

Adam Gilbert: Yes. So finishing your kid’s plate, that’s, you know, that’s. I would just make a hard, fast rule. No, it’s, again, you finishing their food is not helping them. It’s not feeding any children. It’s still a form of waste. Right. So that’s number one. You know, I’ll never forget this client named Joe. You know, he ate, quote, unquote, perfectly. You know, and he’s. You know, we spoke before he signed up, and he was like, nothing I do is working. I can’t lose weight. And to me, like, I rub my hands, I’m like, yeah, this is my favorite. Like, I’ve made a career out of helping people who’ve tried everything, and nothing works. Like, I’m excited. Turns out he was eating, quote, unquote, perfectly, but he was having some hummus with his lunch. Turns out he was having a half a container of hummus every day. I have a container of hummus is probably 500 calories easily. Yeah, he was not sharing that. He was saying, oh, I was having some hummus.

Brandon Turner: Yeah.

Adam Gilbert: So, like, that’s one example. It’s like, well, what exactly? How much are you eating? And that’s where. When a client shows a picture of what they ate, it’s very clear why they’re not progressing.

Brandon Turner: Oh, yeah, yeah.

Adam Gilbert: There’s a.

Brandon Turner: There’s a principle that we operate in inside the Better Life tribe. It’s like. It’s like step one is we call it tell the truth. And the idea is, like, being radically honest with yourself and with your. Whether it’s accountability buddy or coach or whoever. Like, being radically true because we lie to ourselves by. By misleading ourselves. Right. Things like that. Like, I had a little bit of this. I had a little bit to drink of alcohol. Well, what’s a little bit? Well, I had, you know, two drinks. Okay. What were they? Oh, they were my ties. Do you know my. That’s got 450 calories each. You had two of them. Like, now you’re at 900 calories, and you do that four times last week. Like, all of a sudden, I had a little bit to drink. Turns into Something much more potent. So just being that, that idea of being really honest with yourself, that comes to business too. Like, how many cold calls did you actually make? How many DMS did you actually do? How many offers did you actually submit? Being really honest with yourself. Because nobody likes to be the bad guy.

Adam Gilbert: No.

Brandon Turner: When you’re honest with yourself, sometimes you find out you are.

Adam Gilbert: Yep. And you know, lying to yourself is one of the worst feelings in the world.

Brandon Turner: Yeah.

Adam Gilbert: And when you come clean, it’s very liberating. It’s very empowering.

Brandon Turner: Yeah.

Adam Gilbert: And as I often tell people and clients, like, what you eat in private, you wear in public. So good. You know, you could be lying to yourself, but the results, you’re not going to see the results. You could be doing those calls, those dms. But the proof is in the pudding.

Brandon Turner: I heard a line years ago on some movie, but it was a minute on the lips, a lifetime on the hips.

Adam Gilbert: Exactly.

Brandon Turner: And I’m like, oh, that’s so, that’s so true. But, but like you said earlier, it doesn’t mean you can’t ever have those things.

Adam Gilbert: No, not at all. And that’s, you know, you know, self sabotage is something I love exploring. But, you know, one of the reasons why we self sabotage is we fear the very thing we say we want. And when it comes to weight loss, people think, you know, they can’t ever enjoy their favorite food or they have to be in the gym for hours a day. That’s just not true. Right. It’s a story we tell ourselves to protect ourselves from doing the hardest thing, which is change. Right. The easiest thing of all is to do nothing. So we come up with these stories, we come up with these narratives to, again, protect ourselves from changing.

Brandon Turner: Yeah.

Adam Gilbert: So when you actually say, actually that’s not true, you actually can enjoy cookies or milkshakes or pizza and still lose weight. People like, really? Because again, discomfort obviously is uncomfortable and it’s easier to just remain the same.

Brandon Turner: Yeah.

Adam Gilbert: But when you challenge those assumptions, it makes all the difference.

Brandon Turner: So let’s go through some of the common excuses or reasons that people have for not getting in shape. Number one is I’m, I’m just too busy to work out. Most of our listeners have kids, many of them young kids. I don’t have time to get to the gym. What’s your answer to that?

Adam Gilbert: Well, I would say first off, let’s, let’s keep this in mind. 80% of body composition, 80% of weight loss is diet. Right. It’s about what, why, and how you eat Right. This is why you see people working their butts off in the gym, even with a trainer not looking any different. So we like to say diet is the key to weight loss. Exercise is the key to energy, stress relief and a better mood. Right. And a better life. Let’s just say that, right? I think everything you do inside the gym helps you do everything else outside better. Right? So exercise is the key to energy, stress relief, and a better mood. Keep those separate. Because a lot of people, especially those that are busy and some people don’t like exercising. They force themselves to exercise and what do they do? They reward themselves with food. Right. For those people, from a calorie standpoint alone, they’d be better off laying in bed, not exercising and not eating the pint of ice cream as a reward versus exercising and then eating the pint of ice cream. Right?So exercise is a reward in and of itself. And I think a lot of people, the first thing they think they have to do is exercise for hours a day or punish themselves or just do this grueling workout and then they’re miserable. Right. Use your limited willpower.

Brandon Turner: Right.

Adam Gilbert: We all have limited willpower. Focus on your nutrition first. And if you don’t like exercise, fine. Let’s figure out what you like doing and if you do like doing it. We have to make time, Right? But first and foremost, diet is the key to weight loss.

Brandon Turner: What about excuse a lot of women maybe will give is, I don’t want to look bulky. Like, I don’t want to work out because I don’t want to look, you know, jacked.

Adam Gilbert: So, I mean, it’s one of my favorites. So there’s a many men and women who spend a lot of their time trying to look bulky and they can’t look bulky. Yeah, it is not so easy to look bulky. Okay? The bulky comes from overeating, right? You’re not going to look bulky from lifting weights, doing resistance training, etc. That doesn’t happen. You look bulky because you’re eating too much. So I promise you, lifting weights are not going to make you look bulky. It’s your diet that’s going to make you look bulky.

Brandon Turner: All right, Another excuse. I don’t like vegetables. I can’t just eat vegetables a day. I just can’t stand them.

Adam Gilbert: So I would say don’t eat vegetables because it’s far more important to lower your body fat and get healthier than focus on eating certain foods you don’t like. There’s plenty of other nutritious foods. Focus on the foods you like, ignore the foods you don’t.

Brandon Turner: That’s, that’s a good, that’s a good movie. Because I think a lot of people are against, against getting like, their health dialed in because they’re just like, I don’t want to eat all that crappy food, like the stuff that I hate. Like that just, I’m eating spinach salad all day long.

Adam Gilbert: So one of the reasons why we get the results, to do, as I said, the threefold, right. Diet, catered diet to you. Changing your mindset, psychology and habits and accountability. But the first one is really important is a catered diet to you. Start with the foods you like. Right? Start with the nutritious foods you like. Start with the foods that you feel good eating and start from there. Right. A lot of diets fail because it’s a cookie cutter diet. It’s an eat this, don’t eat that approach. And if you’re taking, you know, if it’s like, well, if I don’t like this food, then how long is that going to last?

Brandon Turner: Yeah.

Adam Gilbert: So start with the foods you like. Forget about the foods you don’t like for now.

Brandon Turner: What if the only foods I like are pasta, cereal and, you know, ice cream?

Adam Gilbert: Then call me. We’ll have to figure out what, what is nutritious out of those. And there’s nothing wrong with pasta. Every now and then I would say, how can we, you know, level that up? Right? How can we maybe add some protein to it or add something else where it’s just less pasta. Pasta and something else. Yeah.

Brandon Turner: And I think most people like. I mean, unless you’re vegetarian or vegan, most people are like, oh, yeah, I like chicken or I like steak.

Adam Gilbert: Right.

Brandon Turner: So can we just start there? Like, is that okay to eat red meat?

Adam Gilbert: I mean, yeah. I mean, this becomes more. Yes. I mean, I would say everything in moderation, even moderation. I would say red meat is fine. I wouldn’t eat it every single day personally, but I eat red meat. You know, I mean, hamburger and french fries is one of my. That’s one of my indulgent meals. Yeah, right. And I have that at least once a week.

Brandon Turner: Yeah. What do you think about the, the fact that, I mean, there are, there are studies and data around. You will live longer. Your best life ever is by eating vegan. And then there are studies and data that’s like the best thing you can do is eat carnivore only meat. And then the best thing you can possibly do is the South Beast diet. And like, there’s data and studies that back up every single diet that we’ve come up with. How do we make sense of that? How do we even. How do we move forward in a world which every single thing you’re doing, somebody says, is going to kill you?

Adam Gilbert: Yeah, so that’s exactly right. I truly think. And as trite as this might sound, the best diet in the world is one you can actually stick with. Like, to me, though, like, there has to be some common sense, Right? So, for example, keto. People swear by keto, even though it’s by far the least compliant diet. Like, everyone thinks about keto, they want to start it. Most people cannot stay with it.

Brandon Turner: Why is that?

Adam Gilbert: If you eat a half an avocado, you’re out of ketosis. It’s very hard to actually be in ketosis. But the point is, you know, to me, eating double bacon cheeseburgers, that doesn’t really make all that much sense to me. Yeah, right. Like. Or just, you know, like, south beach diet. Like, all these diets where it’s like, you know, Atkins, like, where you’re just loading up on, like, cheese and bait. Like, that’s just a lot. So I would say find the diet you like and find a diet that you can feel like you can easily stick with for the rest of your life. Yeah, that’s. That’s where I would start.

Brandon Turner: Yeah. I tend to get in this mood, and I’ve done it for the last seven, eight years, where I’ll maybe have a. Like, a rougher period. It’s the holidays, Right. And I tend to eat too much or whatever, and we can talk about that. But then I’m like, all right, that’s it. I’m going on this. I’m gonna just. I’m gonna go this. I’m an intermittent fast. I’m gonna keto. I’m gonna whatever. And every time I remind myself of something I’m sure I read it from you, is like, if I can’t stick with it forever, don’t start it now. It’s like, what can I. What can I just get back to? So what advice do you have for people who are in that shape? They just screwed up bad. Maybe it was the holidays. Maybe yesterday they went and at 18 slices of pizza. And now they want to punish themselves is what they do. What do you. What do you recommend in.

Adam Gilbert: Yeah. Well, first and foremost, I always say the other definition of insanity no one talks about is stopping something that’s already working. Right. And we’ve talked about this. Yeah. Where it’s like, dude, you’ve lost £40. You look incredible. Your health is great. Every metric you can possibly measure has improved greatly. Why are you going away from what worked?

Brandon Turner: Yep.

Adam Gilbert: So it’s how do we get back to where you were? And the problem is, after the holidays, if you have a, you know, a binge or whatever it might be, you go in this thing, it’s like, well, how do I get back? Start small. And momentum. You know, here’s the tricky part about fitness. It’s a decision we make every single day. Yeah, right. It’s a decision we make every single day. Sometimes we choose well, sometimes we don’t choose as well. And momentum can quickly, you know, switch to a state of inertia. Right. So there are times, you know, you feel like, unstoppable. I got this. This is so easy. And then you have a weekend of eating pizza all day, every day, and you feel like a slug. Right. So the question is, how do you get back? It truly starts with one choice. Start with your very next choice. Get some movement in even going for a walk. Start small, and very quickly, you can build back some momentum. But the mistake we make is thinking that, like, well, what’s this small choice going to do? It’s not going to do anything. And then it’s this constant battle of, this isn’t worth. This isn’t going to do anything. It’s not going to make any change versus I have to change everything. But this is too daunting. Always go small. Always start small. You can always turn up the dial. But when you’re in that state of, like, I feel like a slug, just start small. Start with your very next choice, and also get rid of any and all temptations in your house.

Brandon Turner: Yeah, right.

Adam Gilbert: You do. As I said, you don’t get bonus points for using your, like, willpower. So make it easy on yourself. Right.

Adam Gilbert: Make it easy on yourself to do good and make it hard on yourself to do bad.

Brandon Turner: Yeah, that’s great, man. What is 75 hard and what do you think about it? What do you know about it? What do you think about it?

Adam Gilbert: So, I mean, 75 hard is, you know, what I know about it is you’re committing to 75 days of doing. You know, I’ve actually never done. I know a lot of people have done it, but you’re doing extra. Like, what is it about two hours of exercise every day?

Brandon Turner: Like, two exercises?

Adam Gilbert: Yeah. You know, a gallon of water, just all this stuff. I think, like anything, it’s more for the mental resilience you build.

Brandon Turner: Yeah.

Adam Gilbert: It’s kind of like fasting a lot of people, you know, if that helps you, great. But anything where it’s. There’s an end date, to me is. Is just a short term thing. Yeah. And I don’t love that because I want people to pick something and stick with it for the rest of their lives.

Brandon Turner: Yeah.

Adam Gilbert: And if 75 hard. Listen, if that helps you get a mental reset, if it helps you get out of, you know, the pattern you’re in or the cycle you’re in, great. But I’ve seen a lot of people do 75 hard and then they go completely the opposite way.

Brandon Turner: Yeah, I gained, I did 75 hard two years ago. Thought I actually did it for an interesting reason. I, I set a goal to get to the gym a number of times or something on our workouts. And I was at like November, early November, and I was like, oh, shoot. Like, I did the math and I was. Because I wasn’t tracking it good enough throughout the year because I didn’t have the better life tribe yet. I wasn’t tracking enough. And I was like, well, I. There’s no way I can do this unless I go, like almost two workouts a day. It was like, it was like, I have to do a lot of workouts. And then I heard about 75 hard. I was like, well, if I do that, I’ll hit the goal. So I hit the goal in the process. I lost like 22 pounds, something like that, over the 75 days. Because it was. I stuck with a diet. I had no sugar, no alcohol, you know, two workouts a day. Of course you’re going to lose weight. Like, it’s a good, it’s a good amount of work and less calories. I gained back that £22 in a week. Like, it was a week. Because the whole time I started, saw that finish line, I said, as soon as I get done, I’m gonna eat that xyz, I’m gonna have that drink, I’m gonna do that thing. It took a week and I gained it all back. I didn’t feel any more mentally tough afterward. They say it’s mental toughness. I felt no more mentally tough. I just felt more defeated.

Adam Gilbert: It’s a great lesson, by the way, whatever you’re doing. If you’re saying to yourself, I can’t wait for this to be over, then you know it’s not sustainable. Right. So, like, if you’re setting out to, you know, 10 DMS a day or 10 cold calls a day, if you’re like, I can’t do it. Yeah, scale it down. Yeah, right. Whatever you’re doing, diet wise or exercise wise, if you’re saying, I can’t wait for this to be over, you’re, you’re going to lose, you’re doomed for failure. Right. So do something where you can easily stick with it. And that’s the, you know, that’s reason why I’m so against those things is because they always end with, you know, there’s an ending. And the ending usually goes into the negative of like gaining back the weight.

Brandon Turner: Yeah, it really does. What do you think about things like cold blood? You know, speaking of mental toughness, cold plunging, saunas, all the rage right now. Like, how do you feel on that, on that world?

Adam Gilbert: So I think cold plunges are, have become for. First of all, has anyone ever done a cold plunge without posting on social media? Right. It’s like CrossFit, you know, what do you take? If you take someone who crossfits and cold plunges.

Brandon Turner: Yeah. The world explodes.

Adam Gilbert: So what do I think about cold plunges? I think it’s a great way to build your discomfort muscle. You know, one of the things, if I could share one thing with my kid would be or one key to success would be increase your tft, your tolerance for discomfort.

Brandon Turner: Ooh, that’s good.

Adam Gilbert: And I truly believe everything we want is on the other side of discomfort. And I think cold plunges are a wonderful way to build your tft, to build your tolerance for discomfort. Do I think they’re the only way? No. Right. When you do hard things, it builds courage. You feel amazing. For me, I love weightlifting. Right? Yeah. For me, after a tough workout, I feel powerful, I feel unstoppable, I feel wonderful. You don’t have to sit in a cold bath or a freezing cold bath to get that same feeling. So if that works for you, great. But you know, I think there’s other ways to do it. I think saunas, I think actually have more research in terms of sweating. But again, if, if you feel great after it, wonderful. Yeah, right. That it’s not all the power to you, but there’s other ways to get what you want.

Brandon Turner: Yeah, I bought it recently. I bought a cold plunge in a sauna. Right. But I bought it for a different reason, is because I value community so much and I believe in investing in experience in the community. I kind of could care less. Like, I don’t feel super jazzed after doing a cold plunge. I don’t feel like, oh my gosh, I’m so much better. And yeah, there’s some data that suggests you maybe will lose fat faster, maybe you have more energy. But what I love about it is that I got four or five dudes over at my house, and we’re like, we could sit down and go drink and talk or be like, hey, you know, be really fun. Let’s go jump in the cold plunge. And then it’s like, we go do it. And now it’s a bonding thing. And we go sit in the sauna, and it’s. It’s an experience now it’s a memory. And that’s why I bought mine. But it’s.

Adam Gilbert: Right. And research, fun and research has proven like those types of experiences actually can improve your happiness and longevity, even maybe more so than the actual cold plunge itself, which is still up for debate.

Brandon Turner: Yeah, that’s cool. What about protein? How important is protein in somebody’s diet? How much should somebody get of protein, in your opinion?

Adam Gilbert: So I think protein is super important. I think protein is, you know, it’ll help keep you satiated. Right. And that’s really important. One of the things we help our clients do is solve for hunger. Yeah, Right. And it’s no. It’s no fun being hungry on a diet. Right. That’s one of the number one reasons why people fall off the diet. So it’s, how can we help you feel less hungry? How can we help you feel satiated? And protein is a powerful way to do that. That being said, I think especially in today’s, you know, social media, whatever, people are obsessing over getting a certain amount of protein per pound of body weight. Right. So you weigh 200 pounds, eat 200 grams of protein a day. What I find is people are overeating protein or they’re doing anything to get that protein amount at the expense of overeating. Right. So it’s like, well, I feel good, I had dinner, I’m done. But, oh, my God, I still have to eat 40 grams of protein. So then they wind up eating 40 grams of protein more, but they didn’t even need that food. Right. So there’s a lot of people that are hitting their. Their targets, yet they’re overweight.

Brandon Turner: Yeah.

Adam Gilbert: So I would say, instead, a much healthier way to do it. I think in terms of an aesthetic perspective, health perspective, is to say, what protein am I building this meal around? And that’s it versus being obsessed with a certain number.

Brandon Turner: Yeah, that makes a lot of.

Adam Gilbert: Again, when you’re obsessed with a number, you’re just doing it at the expense of other things.

Brandon Turner: That makes sense. What about calories? What are your view on counting calories? Good idea, bad idea.

Adam Gilbert: So I think counting calories is three things. Number one, it doesn’t change your relationship with food. Number two, it relies solely on willpower, which as we know, always fades. And number three, dimensionally makes you crazy.

Brandon Turner: Not a fan.

Adam Gilbert: I’m not a fan. That said, some people prefer that structured approach. At MyBodyTutor we take a much more behavioral based approach because when you change relationship with food, when you learn things like hunger cues and how you feel during and after a meal, that’s way that’s lasting, you’re going to have that forever. Typically when you’re counting something or you’re tracking macros, that’s a willpower based plan and it always fades.

Brandon Turner: What about those who want to, I think really get in shape? For some reason, the bodybuilding kind of like I’m going to get jacked this year. Like is that where macros come in or even that you don’t think so?

Adam Gilbert: I think, I think when you’re going from, you know, 95th percentile to 99, then yes, you tracking everything matters. But for most people, you don’t need to count calories, track macros. I don’t count calories or track macros. I’m 41, I’m in the best shape of my life. Well, I will be 41 next month. I’m in the best shape of my life. Right. I don’t count calories and macros.

Brandon Turner: Yeah, well, let’s talk to the 40 year old guys out there. So for men who are in their, you know, late 30s, early 40s, what should they be doing right now to stay in the best shape of their life? To get in and stay in the best shape of their life.

Adam Gilbert: So number one, focus on a diet that you feel like you can stick with, right? So you know, lean proteins, vegetables if you like them, complex carbohydrates, you know, find a diet you feel like you can stick with. Don’t obsess over too much over which diet you’re doing.

Brandon Turner: Okay?

Adam Gilbert: Find a diet that you enjoy. Number two, I would say, you know, mine is always going to be nutrition heavy first because that’s where so many results are going to come from. Understand why you’re eating in the first place. Right? So a lot of diets and programs really most obsessively focus on what you’re eating. And of course I care about what you’re eating and all of our coaches care about what their clients are eating. But when you also care about why you’re eating, it’s a lot easier to change what you’re eating. Right. So, you know, for example, you’re. It’s during a long day, you’re really stressed, you’re anxious, you’re frustrated. Whatever it is, you typically grab a cookie or chips. That’s why, like, understanding your triggers is really powerful. And one of the things we do with our clients is when we help them understand your triggers, we work on different responses to those triggers.

Brandon Turner: Yeah.

Adam Gilbert: So the second thing is understand why you’re eating. Right. Rarely is it about the food. It’s about what the food allows you to avoid. Enter the void it fills. Right. As I said. So keep that in mind. So much of the eating we do is emotional stress, mindless eating. So say that’s. Find a diet you can stick with. Understand why you’re eating. Movement. I think movement is the key to energy. You know, one of the things I’ve been thinking a lot about lately is life is beautiful. It’s amazing. It’s incredible. Throughout the day, there’s this energy that builds in us. If we don’t do anything with that energy, it needs somewhere to go. Right. It’s like our kids, before bedtime, they got to get their willies out. Right. They got to get that energy out. Adults, typically, they, you know, they work all day. Maybe they hang out with their kids, maybe they sit on the couch, and then often they just go to bed. That energy doesn’t go anywhere, and that energy needs to do something. So typically what we do is we suppress that energy, and we suppress it typically with food. But if you can get some sort of movement in to get that energy out, that is life changing. And it doesn’t matter what you do. Go for a walk, listen to a podcast. Hopefully, you know, if you’re walking, hey, guys, like, you know, like. But just get some movement and get your body moving. Movement equals energy. And when you feel energized, then you’re more likely to want to eat well. Right. It becomes a virtuous cycle.

Brandon Turner: This is a really, like, a specifically to me question, but maybe it affects somebody else. They’re listening. Almost everybody in the world says, including you. And everybody, every fitness person says, like, when you work out, you feel better. Like you, I just feel more energized. I go to the gym, I feel better. In my entire life, I’ve never felt that way. I always feel more miserable the rest of the day when I work out. Why is that? What am I doing wrong?

Adam Gilbert: I hope we can work out together at some Point we should hang out. So I think one of the secrets or tricks is to stop. Well, maybe what we’ll say. Let me finish. My thought is to stop your workout when you’re feeling good.

Brandon Turner: Okay.

Adam Gilbert: I think a lot of people, they, you know, it’s for me even, and this is my life’s work, this is what I do, right. The first 10, 5 to 10 minutes is really, really hard. There’s a lot of days I don’t feel like getting into the gym, right? But once I get through the first five to 10 minutes, I feel great or I feel good. And then it gets better and better and better. And then there’s a point where you push yourself and you go down and it becomes diminishing. Diminishing. You want to stop when you’re at that peak, I’m sure. Listen, you’re obviously a very successful guy. You push yourself in many aspects of life. And I’m sure there’s a party that’s like, well, if I’m not suffering, if I’m not sore for the next 18 days after this workout, I didn’t do my job. Yeah, I would say stop when you’re feeling good. Now here’s the question. Do you feel. Do you ever feel good at all during your workouts?

Brandon Turner: I mean, I don’t feel like, you know, super jazz, like, woohoo. I’m so happy I’m here. Unless I’m playing like a sport, you know, if I’m playing pickleball or something, that maybe it’s a lot of fun at the gym. I don’t typically feel like super amazing at any given point. I don’t feel terrible the whole time, but I think you’re right. I do. I do have a kind of feeling like I got to leave it all out there on the field. You know, it’s like I better, like, really? And I’m just like for hours, I’m just like down energy and I’m tired. I want to take a nap, right?

Adam Gilbert: So I would say scale it back a little bit, Slow it down. Leave feeling good and allow yourself to feel that high. I mean, and listen. For a guy like you, like, and everyone listening or watching, any time spent out of your head and in your body is time well spent. And I really try to view exercise as not therapy, but just a form of therapy. Right out of my head a little bit. I’m feeling my muscles, I’m feeling my body movement. Like, that’s really powerful, right? And perhaps you can use that time as a time to disconnect Right. And just really focus on, you know, it’s called the mind muscle connection. So when you’re lifting weights, you really want to imagine like the muscle growing. You’re, you know, you’re just really thinking about the muscle. So I would say really try to get in that flow and feel your muscles and feel your body moving, and I think you might feel a little better.  

Brandon Turner: That’s really good advice. I’m going to play with that because I actually, if I go for a jog, like an easy jog, not like a 10 mile run, but if I just go for an easy job, I usually feel really good afterwards because I’m not pushing myself. I’m just having a good time and whatever. Now there’s reasons I need to stop probably jogging because my back’s always sore afterwards. But I do enjoy, like, that’s a simple workout. I always feel better after doing so. I think that leans into the, what.

Adam Gilbert: You’Re saying, and, and that’s good because before you said you never feel good after exercising, so.

Brandon Turner: So I do after a nice job. Jog.

Adam Gilbert: Yeah, that feels so for jog. So that might be for you. That’s what, you know, for, for some people running, they get that, that high. More so than they dopamine. Spike more so than from weightlifting. Yeah, find that’s the key, though. Find what gives it for you. And you have to experiment, right? Just like with the food. Experiment with what you like.

Brandon Turner: Yeah, that makes a lot of sense. All right, man, well, we got to start moving this along, so why don’t we head over to the next segment of the show? It’s called the 3, 2, 1 pivot. The idea being here is a pivot is your life is going one direction and something changes it just a little bit. It could be 1 degree, 50 degrees, 90 degrees, whatever. So we’re gonna start three books that change the direction of your life. Three pivot books, two pivot people, and one pivot quote. So we’ll start with the books. Three pivot books.

Adam Gilbert: So pour your heart into it by Howard Schultz.

Brandon Turner: Never heard of that one.

Adam Gilbert: Love that book. Obviously. Starbucks founder. I read that book before I started any business. And to me it just proved that if you truly have a passion, you could build your life around that. And he went to Italy. He was enamored by the coffee experience there, and he wanted to bring that to America and just he put his heart and soul into it. And that’s what I’ve tried to do with MyBodyTutor.

Brandon Turner: I was gonna say, I think if I had to summarize why Body Tutor is successful, it’s because you actually care. Like, you’re. You’re. You are the business in a lot of ways. And I think if. If, like, why did biggerpockets do so well? It’s because Josh first, like, he was Bigger pockets. Then it was. I came in. It was. We were believe so much what we’re doing, and now better Life. I’m the reason it’s doing so well and we sold a thousand memberships in the first year is just like, this is all. Like, this is my life. I care about habits and routines and the psychology and the. The things, the little things you do. Yeah. I don’t think we can overstate the importance of that, of just going all in on something you love.

Adam Gilbert: Yeah, for sure. And I think when you really care about something, you attract people who care a lot too. Right. So, like, you know, John, Jeremy, Haley, like, you know, I’m. They have helped tremendously with MyBodyTutor.

Brandon Turner: Yeah.

Adam Gilbert: And then we’ve built an incredible team of coaches.

Brandon Turner: Yeah.

Adam Gilbert: Right. And they all really care because they know we really care.

Brandon Turner: Yeah. Beautiful. All right, well, two other books.

Adam Gilbert: Second book, I would say is Good to Great by Jim Collins.

Brandon Turner: Love that one.

Adam Gilbert: Love that book. Just because, you know, I’ve always been interested in entrepreneurship. You know, I think the American dream is when you can marry, you know, what you love doing and kind of make a living out of it and marrying it with entrepreneurship. And to me, it was like, if I’m going to start something, I want to build an enduring great company. And I just remember reading that, and it stuck with me. I’m just. I was super inspired by the idea of just building this incredibly great company with passionate people.

Brandon Turner: Beautiful. All right, book number three, last book.

Adam Gilbert: For me is the Dip by Seth Godin. Love that book. The big takeaway for me in that book was if you’re going to do something and be the best in the world, that at it for me. My goal with MyBodyTutor is to be the number one company in the world for helping people stay consistent with their diet and exercise. And I truly believe that, you know, it’s coming up with a plan, changing their mindset, psychology and habits, and having daily accountability. And that is our mission. We want to help people stay consistent better than anyone on the planet. And that book is really all about be the best in the world at it. And now the interesting part, for other people, let’s say you’re, you know, a real estate guy or a girl, whatever it might be the World doesn’t necessarily have to be the entire world. The world could be your town, the world could be your state, whatever it might be. The world isn’t necessarily the entire world beautiful.

Brandon Turner: What are people? Two people have changed the direction of your life.

Adam Gilbert: Two is hard, man. There’s so many people helped me so much. Come on. Am I allowed to do more than two people?

Brandon Turner: You can do two. More than two people.

Adam Gilbert: All right, so I’ll say.

Brandon Turner: Well, I’m going to ask you your favorite of those. I’m just kidding.

Adam Gilbert: I got to say, I mean, there’s no doubt. My kids, Zachary Nasher, you know, have changed my life forever. For the best. I mean, it’s just, you know, they’ve taught me patience, they’ve taught me compassion. You know, it’s interesting when your kid does something that you don’t necessarily agree with and you talk to them about it and then you realize, how would. How was I spoken to as a kid? It teaches you self compassion, right? Imagining yourself as a little child being like that always helps. Right? So it’s taught me patience, compassion, self compassion. It’s taught me the importance or it’s reminded me the importance of play. Right. Every single day, my kids want to play. Yeah.

Brandon Turner: Every day.

Adam Gilbert: Every day. And I love it. Right. It’s just a natural part of life for them. And I think as we get older, we forget about play. And, you know, I think one of the reasons why we resort to food and other things is because we don’t play. And we all have this inner child in us, and if that gets neglected, then we fulfill it with other things. So play has become a huge. I mean, I play with my kids for hours every day, and one of my goals is to. For them to take me for granted. Right. Every single day. If, you know, we play every single day, I’ll never say no to them, but if there was ever a day like, they’d be like, oh, why are we playing today? It’s like, do we play every. Guys? We play every single day. But that’s great. I want them to expect that. Yep.

Brandon Turner: I love it. All right. Any other people?

Adam Gilbert: Yes.

Brandon Turner: Yeah, you got more.

Adam Gilbert: Then I would say, I guess my parents, you know, my mom. You know, I think as a parent also you realize that it’s very hard to sometimes tell your kid what they need to hear. You know, my mom always used to ask me, do you want to tell me? Do you want me to tell you what you need to hear or what you want to hear? And that’s not so easy. Again, when you’re a parent, it’s like, it’s not so easy to do that. So I, you know, greatly respect her for that. My mom had an incredible work ethic. And, you know, she. She’s just always been there for me, and I think that I appreciate that, and I try to be that way for other people in my life. And then my father, my parents are divorced, but he always told me, you know, if you believe in something, you put your mind to it, you can accomplish that. Thankfully, I did believe him. And, you know, big thing with my father is health, right? And, you know, without it, you don’t have nothing. So I think a lot of people, you know, I always say success at the expense of your health isn’t really success. And I learned that early on. And then last but not least, I would have to throw out, you know, my wife, of course, very extremely patient, very present. She’s an incredible mother, incredible wife, you know, and a quick shout out, of course, to my in laws, who are incredible. I feel like this is like an award ceremony.

Brandon Turner: I love it.

Adam Gilbert: These people just have been all so instrumental in my life. And the one thing I always think about with my in laws is, you know, my youngest son, asher, was born 29 weeks. At 29 weeks, so he was 11 weeks early, premature. So he’s in the NICU for 70 days. And there’s two types of people, right? Or maybe there’s three, but there’s two types of people. There’s people who say, how can I help you? And there’s people who spring into action and just help you. So when my son Asher was born at 29 weeks, like, within minutes, you know, Sarah’s parents were like, all right, Sarah’s mom, her name is Lynn, you know, she’s gonna stop working. She was, you know, speech therapist. She’s gonna stop working so she can take care of our older son, Zachary. And so Sarah can be in the hospital with him for 70 days, right? And like, Sarah and, you know, her mom and Michael, her dad. So, like, I always think about that. It’s like, how can I help? Is certainly powerful and really nice, but even more so is like, just help. Right? And it’s. I think about that a lot. And, you know, they’re incredible people.

Brandon Turner: That’s such a good point, man. Like, yeah, people ask me, yeah. Like, yeah, when we gave birth to, you know, Wilder and even Rosie, how can I help? But there’s some people just step in there and just do stuff. And that’s never unwanted, right?

Adam Gilbert: And it Just. It’s just two types of people. Or the third type person who doesn’t do anything but, like, I just think I never. I’m forever grateful for that. It’s just the type of people they are is just, you know, instead of asking how they can help, they helped. Right. She didn’t think twice about, you know, putting her job on leave. And Mike, like, you know, they had to change their entire lives for that.

Brandon Turner: Yeah.

Adam Gilbert: And that’s the type of people they are.

what you need to hear or what you want to hear? And that’s not so easy. Again, when you’re a parent, it’s like, it’s not so easy to do that. So I, you know, greatly respect her for that. My mom had an incredible work ethic. And, you know, she. She’s just always been there for me, and I think that I appreciate that, and I try to be that way for other people in my life. And then my father, my parents are divorced, but he always told me, you know, if you believe in something, you put your mind to it, you can accomplish that. Thankfully, I did believe him. And, you know, big thing with my father is health, right? And, you know, without it, you don’t have nothing. So I think a lot of people, you know, I always say success at the expense of your health isn’t really success. And I learned that early on. And then last but not least, I would have to throw out, you know, my wife, of course, very extremely patient, very present. She’s an incredible mother, incredible wife, you know, and a quick shout out, of course, to my in laws, who are incredible. I feel like this is like an award ceremony.

Brandon Turner: I love it.

Adam Gilbert: These people just have been all so instrumental in my life. And the one thing I always think about with my in laws is, you know, my youngest son, asher, was born 29 weeks. At 29 weeks, so he was 11 weeks early, premature. So he’s in the NICU for 70 days. And there’s two types of people, right? Or maybe there’s three, but there’s two types of people. There’s people who say, how can I help you? And there’s people who spring into action and just help you. So when my son Asher was born at 29 weeks, like, within minutes, you know, Sarah’s parents were like, all right, Sarah’s mom, her name is Lynn, you know, she’s gonna stop working. She was, you know, speech therapist. She’s gonna stop working so she can take care of our older son, Zachary. And so Sarah can be in the hospital with him for 70 days, right? And like, Sarah and, you know, her mom and Michael, her dad. So, like, I always think about that. It’s like, how can I help? Is certainly powerful and really nice, but even more so is like, just help. Right? And it’s. I think about that a lot. And, you know, they’re incredible people.

Brandon Turner: That’s such a good point, man. Like, yeah, people ask me, yeah. Like, yeah, when we gave birth to, you know, Wilder and even Rosie, how can I help? But there’s some people just step in there and just do stuff. And that’s never unwanted, right?

Adam Gilbert: And it Just. It’s just two types of people. Or the third type person who doesn’t do anything but, like, I just think I never. I’m forever grateful for that. It’s just the type of people they are is just, you know, instead of asking how they can help, they helped. Right. She didn’t think twice about, you know, putting her job on leave. And Mike, like, you know, they had to change their entire lives for that.

Brandon Turner: Yeah.

Adam Gilbert: And that’s the type of people they are.

Brandon Turner: So incredible. What about a pivot quote? Some quote that helps kind of guide the direction of your life or has changed it a little bit.

Adam Gilbert: Is it a big no? No. To use my own quote.

Brandon Turner: You can use your own quote. I do that often. 

Adam Gilbert: So discomfort is your compass. Is. I live by that.

Brandon Turner: Discomfort is your compass.

Adam Gilbert: Yes. So if you do what you’ve always done, it’s going to feel comfortable. Right. Just because it feels natural.

Adam Gilbert: Yeah. Right. And if you do something different, it’s going to feel unnatural, it’s going to feel uncomfortable. And if you keep doing what you’re doing, you’re going to get the same outcome. If you want different outcome, different results, you have to use something differently. Hence, discomfort is your compass. So whenever I have the opportunity and there’s a choice, I almost always go with the uncomfortable choice because that almost always gets me to where I want to be.

Brandon Turner: Amazing. Next segment is called Past, Present, Future. So three questions. One about your past, one your present, one your future. So what is your advice to your younger self? And let’s go from an entrepreneurial standpoint.

Adam Gilbert: So I think when I first started out, I had these ideas of, you know, when I get here, when I get there, I’ll be happy. And I’ve realized, especially as I get older, turning 41 next month, my kids are getting older. I feel like time is going by so fast. Yeah, I’ve been just thinking about this a lot lately. And we all have things we love, we all have things we hate, we all have things we look forward to and dread. But what I realize is they all go by in a second. We might as well enjoy them. So I think for me would be, the advice would be to try to enjoy everything as much as possible. Try to just be present. And instead of saying, when I get to this, when I get to that, enjoy the struggle. Because again, whatever you dread, whatever you love, it’s all going to be gone quickly. You might as well enjoy it. So I guess the lesson from that is never wish away time, because when you’re wishing something is Over. You’re wishing away time.

Brandon Turner: Yeah. Powerful man. What about in the present? What is a habit or action or routine, Something that you’ve done in the last 12 months, that you’ve changed about your life in the last 12 months has given you a better life.

Adam Gilbert: I’m trying to have one phone free day.

Brandon Turner: Yeah.

Adam Gilbert: Like many people just, just the constant having it in my pocket, it’s just, it’s a big distraction and I notice when I don’t have it on me again, it’s always easier to avoid the dragon than slay it. Right. If I. It’s not my pocket, I don’t have to slay it. So just having one phone free day has really helped me. Yeah. What day do you do try to do Sunday.

Brandon Turner: Yeah.

Adam Gilbert: And it’s helped me a lot.

Brandon Turner: Yeah, I’ve been trying to do and I kind of got off the track a little bit now, traveling so much last year. But yeah, Friday night to Saturday night, that 24 hour period, I kind of coincide that with like we do a big dinner on Friday night and that’s always like one of my planned indulgences. Like I’m going to have ice cream that night, I’m going to have my pizza that night. And then I look forward to it all week. And then also just having no phone now I’m fully present, friends are over, we’re hanging out late. Like I’m not distracted by a phone. Yeah. It all just goes together.

Adam Gilbert: That’s wonderful. I, it’s, it’s just fascinating how, you know, I mean, technology is a wonderful helper, but we don’t want it to be a slave. We want to, you know, we want it to serve us. Not just. We don’t want to be a slave to it.

Brandon Turner: Yeah, for sure. And then someday when you pass away, people are going to stand around your casket and they’re going to say, Adam, he was. What, what are they saying about you?

Adam Gilbert: So ultimately legacy, huh?

Brandon Turner: Yeah.

Adam Gilbert: So I think, you know, legacy is what you leave behind. And I always think about the quote, when you teach your son, you teach your son’s son. And I think ultimately what I want are lessons that I share with my family, I share with my sons that they can share with their daughters or sons one day, our clients. So I think it would be Adam has really inspired us to live our best life. I hope people say that Adam is very caring and generous and just cares a lot about people. But to me it’s the lessons and teachings that I’ve shared with my family, with students, with clients, etc. Because ultimately I’m a teacher at heart. My mom was a former teacher, my aunt was a teacher, my grandma was a teacher. And that’s, you know, that’s. That’s what I love doing.

Brandon Turner: Amazing. All right, two more questions to wrap things up. Number one, what are you excited for in the future? What’s coming up? Whether it’s with Body Tutor or otherwise, I’m excited about.

Adam Gilbert: I’m always excited about my kids. I just. Just to. Seeing how they, you know, just things we work on, things we, you know, I’m coaching their basketball team. So seeing how that turns out, you know, I think kids just give you something to be excited about. And then MyBodyTutor, you know, we recently launched a new program. Super excited about that, to see how that turns out. You know, this is year 17. I thankfully, you know, I feel like we’re just getting started too, and I’m as excited as ever.

Brandon Turner: I know this is one of the questions going to ask you, but just so people know, what does price range look like for to have, you know, working with Body Tutor?

Adam Gilbert: So our base plan is $299 per month. Our upper level is $899 per month. The core component is each day you’re sharing what you ate in our app, and then every single day, your coach is writing back to you. The only difference is with the more expensive tiers, it’s just the amount of. The amount of phone calls you have. Okay. But every day you’re interacting with your coach. They’re coaching you, they’re supporting you, they’re guiding you, they’re holding you accountable.

Brandon Turner: Amazing. And it was. It is amazing. Like, I. I love what you’re doing. Where can people find out more about you?

Adam Gilbert: Mybodytutor.com that’s our website. You can also go to bodytutor.com

Brandon Turner: Was gonna say do you know on the domain name. That’s good at least.

Adam Gilbert: And then we’re all on the socials, so I’m probably most active on Instagram, but, you know, my Body Tutor, Instagram, Twitter, Facebook, LinkedIn, TikTok. I think even so, we’re all over the place and we’re always here to help. You know, if you have trouble staying consistent with your diet and exercise, I would love to help you. And I’m very confident we can.

Brandon Turner: I agree, man. Thank you so much for being here. You’re awesome.

Adam Gilbert: Thank you so much, man. This is incredible.